Dr. Irv Lubis founded Periodontal Success Marketing and Dental Success Marketing 30 years ago to help general dentists, periodontists and dental specialists increase practice profitability utilizing internal and direct-to-consumer marketing. He is a pioneer in periodontal and dental marketing and an expert in Dental Practice Transition.
Irv had practiced periodontics for over 29 years with direct to consumer marketing accounting for 25% of his practice. He now works full time in his marketing business and lectures nationally and internationally on dental marketing, practice development and other dental topics. He has produced over 30 educational videos on marketing related topics.
He has presented to 11 of the 12 New Jersey Component Societies. He was a main podium speaker at a recent New Jersey Dental Society Annual Meeting.
He has presented his “Winning Breakthrough Marketing Strategies” Seminar to 6 state periodontal societies in addition to presenting this seminar annually at the time of the AAP Meeting from 1995. His 20th anniversary lecture at the time of the 2016 AAP Meeting was devoted to Practice Transition. He has also presented “Practice Transition Programs” to 12 periodontal, specialty and general dental residency programs over the last 12 years.
His international lectures include the Euro Perio 6 Meeting in Stockholm, Sweden, two main podium lectures at the Dubai Dental Meeting and he was a featured speaker at the Sofia Dental Meeting in Bulgaria and the Dominican Society of Periodontists.
He recently presented his Transitioning Seminar to the Washington State Society of Periodontists and will be a main podium speaker on Transitioning at the American Academy of Implant Dentistry Annual Meeting in 2017.