LVI Global’s 2011 National Marketing Effectiveness Survey: What Works, What Doesn’t, How Much You Should Spend, The New Tactics That Bring in Patients

Covered topics:

• Which marketing tactics are most effective at bringing in patients-- both directly and through referrals from other medical professionals
• Which marketing tactics are comparatively less effective, and should be discontinued
• How much the most successful practices spend annually on marketing, and if they plan to spend more, or less, on marketing in the coming year
• The three attributes of a website that create patient inquiries
• How best to position you and your practice in a Web 2.0 world.
• How to use Social Media— Twitter, LinkedIn, FaceBook—to build your practice
• How to organize continuing education presentations to referring medical practitioners
• Trends in print and broadcast advertising so you can make an informed choice with your local media
• How to approach local media to do a story about your life-altering case(s)

(The survey was conducted by LVI Global’s public relations partner, Alyn-Weiss & Associates, the firm that has managed LVI Global’s Neuromuscular Public Relations Campaign for the past seven years.)